We found out that 31% of home fire victims die in their sleep, so we issued the #WakeUpChallenge. It didn't go viral, but we did get 15M+ impressions, numerous press hits, and quadruple year-over-year donations.

Screen Shot 2018-05-03 at 7.00.15 PM.png


AD: Jason Gan / CD: James Bray / Producer: Spring Clinton