Life's tiny victories deserve a Hershey's Kiss.


Contextual Banners 

Display would congratulate praiseworthy online behavior; like reading an article on

Time-Based OOH

A billboard in a busy business center would congratulate people during everyday milestones.


We'd partner with a prominent stop-motion artist and respond to tweets that contained #smallvictory in real time with Instagram. I actually created these once on Vine. And then Vine died. 


On site, consumers could submit their address to have a tiny celebration kit mailed to them.

The kit would come with tiny party hats and all other items necessary for a miniature shin-dig.