BMW 2 Series Global Launch: Option 2

 

We were always told there was one path in life—a set of predetermined milestones that led to a luxury German car.
But then came a $35K BMW. And one path diverged into 2.

 
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  • Copywriter: Clark Chamberlin
    Art Director: Jason Gan
    Creative Director: Wes Phelan
    Creative Director: Matt Edwards
    Director: Terence Neale
    Photographer: Mishka Bochkaryov

 
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