TAKE 5 CAR WASH: NOT FOR BABIES
TAKE 5 CAR WASH: NOT FOR BABIES
*RADIO MERCURY WINNER*
Through extensive research, we found out that some car lovers refer to their car as their “baby.”
This possible confusion scared us. So we wanted to make things abundantly clear:
Take 5 Car Wash only washes cars, and not adorable human babies. 
Please listen to the following radio ads in succession:
For anyone still confused about cars vs. babies, we created an informational website:
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      Associate Creative Director: Clark Chamberlin 
 Associate Creative Director: Jason Goldberg
 Copywriter: Jagger Moore
 Art Director: Sarah Johnson
 ECD: Rikesh Lal
 CCO: Eric Kallman
 
            